Search Engine Marketing (SEM ) Training

Course Details


Digital Love offers advanced course in Search Engine Marketing, we conduct both classroom and Online Training for SEM (PPC,CPM). The classroom training is conducted in Bangalore, India.

Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising (paid placements, contextual advertising, and paid inclusions)

Our Google Adwords Professionals Certification Training Program is conducted by Faculties who are Google Adwords Certified professionals and the Practitioners of Search Engines marketing Campaign Management, have successfully managed Search campaign of more than $10 million and has worked for Fortune 1000 companies.

Popular search engines like Google, Bing, and Yahoo have enabled advertising tools to manage advertisement on their Search Networks. For Instance, Google uses Adwords, Bing -Ad center and Yahoo uses Yahoo Search platforms tools to advertise on their Search Networks. 

Our online and classroom Training course in Search Engine-( SEM) Advertising gives a detailed learning on Paid Search Marketing via Microsoft adCenter, and Yahoo Search Marketing and other PPC, CPA,CPL, and CPM advertising Modules.

The course curriculum includes Introduction to Paid Search Results, Setting up your account in AdWords and Adcenter. Understanding Google Adwords , Microsoft adCenter, and Yahoo Search Marketing algorithms, Search Campaigning, Display Campaign, Performance Tracking and Conversion, Search Campaign Optimization, Display Campaign Optimization and Remarketing.


After completion of this online PPC training course, you will be able to:
  • Understand what is SEM, the concepts of Pay Per Click advertising, Google, Bing and Yahoo Paid Marketing and its Optimization
  • Learn how to set up Google Adwords, Microsoft adCenter, and Yahoo Search Marketing Account
  • ain an understanding of how Adwords, Adcenter and YSM rank Ads and difference between Search and Display Campaign
  • Learn techniques to Create and Optimize Search Campaigns through advanced level Bids, AdGroups and others
  • Learn techniques to Create and Optimize Display Campaigns through Google, Microsoft adCenter, and Yahoo Search Marketing Ad Scheduling, Ad Delivery, Uploading banners
  • Understand the importance of Conversion Tracking and Execute strategies to Track Codes in a website
  • Get to know about the concept to Remarketing and creating Advanced level Lists paid-advertising